Last June, Airbnb was rocked by a controversial lawsuit in New York, and now it has finally been resolved and truly, Airbnb is not illegal . Nigel Warren is an Airbnb host in New York who was fined thousands of dollars by a NYC judge just because he rented out his apartment for a few days. This decision was met by opposition by the Airbnb community. Airbnb publicly stated that they felt the decision was wrong in legal terms and would also be a step back for New York. Airbnb supported Nigel in their appeal for this ruling. Finally, this past Sept 28, the Environmental Control Board of New York has official heard the appeal and agreed with the arguments of Airbnb. The thousands of dollars fined to Nigel are now reversed. This is a very emotional victory not just for Nigel but for all the hosts in New York trying to make a decent living through Airbnb.
Many of us Hosts are truly thankful for this Victory. It would not have been possible without the community’s strong support for Nigel. This support is not only felt by Nigel, it is felt by every host. This is truly a cause for cheers and celebration as more hosts will now have confidence our endeavors. But of course, there are still some things we have to pay attention to. New York law is notoriously difficult to follow. Hosts everywhere should not forget to be mindful of the regulations for their space or apartment. Hosts should be aware of all laws and rules before going into the bnb business since Airbnb won’t be knowledgeable of all these local rules.
Airbnb and Nigel gave the following argument: under the New York law, if a permanent resident is present during the guest’s stay, this should not be in violation of the short term rental regulations of NY. Many parts of the law is confusing, especially with provisions that pertain to specific buildings but does not apply to others. However, the provisions regarding shared space is not ambiguous or hard to understand. Airbnb got involved with the case since first court decision on the case was indeed wrong. And now, it is truly a pleasure to hear that the Board has heard this argument and has agreed to it.
There are still many fights to be fought. New York law is certainly hard to work with and sometimes, hard to clarify. This is why Airbnb has promised to keep on their work and support of both the hosts and the city officials of New York so that ordinary New Yorkers who want to share their space can keep on doing so in the safest way possible.
In any case, this victory is something that will elevate the status of the sharing economy and surely, so many New Yorkers will be happy with the new decision. Truly, Airbnb and the sharing economy is proving itself to be sustainable industry and be sure that Airbnb is not illegal in the city of New York.
The Airbnb video commercial project planners has just recently released their commercial ad for television. For people who are used to the usual TV commercial with the hired impeccably dressed actor explaining to you why you should buy into the brand, this commercial will be utterly unfamiliar. Before you get into the video, it would be useful to explain just how the video was created.
The video is a crowd sourced video compilation. Some time ago, Airbnb tapped Vine’s six second movie app and announced that it would be creating the first Vine film using footage people will send to them. They then sent out very curious tweeted instructions to people from all over the world. Tweets like “take a shot of a paper plane flying through a grassy field”. You get the picture. They then collated all the films, handpicked, and edited the whole thing. The result is the following, gorgeously artful 4 minute film that is a step ahead of the garden variety, boring TV commercials we are so used to seeing.
So there you have it. The film, we think is really very effective and it would also be useful for us to understand why.
The medium is the message. This must already be apparent most people who have seen the video. What better way to send your message about how the spirit of the sharing community and travelling than to have crowd sourced film created from home made videos by people from all over the world. That is probably one of the most powerful aspects of the film. The fact that people from continents and oceans away have sent these bits and pieces to create a whole that has a message about the sharing community, makes a very important statement and also evokes the kind of sentiment, the Airbnb brand has been going for, differentiating it against all other brands.
The video takes you to a journey as well. Starting from the office (as Airbnb wants to appeal to people who are sick of the humdrum office life), a piece of paper is then sent flying off and sees the open fields. Eventually even falling in love with an envelope and eventually being dumped into a trashcan and then recycled. It is all cleverly played out along with beautiful yet simple music accompaniment that is a sure fire way to tug at lonely heartstrings of those who long to travel and who long to find that kind of fulfillment only travelling gives a person.
The film then ends with the plane paper being an inspiration for other office paper to take flight and travel. And this cleverly summarizes what Airbnb is all about. The ending is both a great completing statement. Yet the ending does not feel that closed off since it starts of another wave of travel (something which Airbnb, of course, wants people to keep doing.) Kudos to the Airbnb Video Commercial for creating a clever ad that does not look at all like an ad, but in the end, delivers all the right marketing statements that the brand really aims to wear.